• Provide executive-level communications counsel to shape global public relations strategy

• Support in-house teams and partners with strategic focus on effective press materials, media engagement and metrics-based reporting

• Guide brands on media relations, news development and storytelling opportunities

• Identify key competitors and analyze landscape to understand communications strengths and weaknesses

• Develop insights based on “white space” in the market to establish competitive strategies that position brand ahead of competitors

• Identify unique brand values and develop modern communication strategies to convey value proposition

• Refine definition of profile target audience and communication channels to reach customer

• Define core brand values and attributes that create an emotional connection with the consumer

• Craft compelling key messages based on core business values, brand strategy and value proposition

• Identify news within organization in partnership with leadership teams and develop media materials to effectively communicate

• Develop talking points to be used for media engagement, press interviews and public speaking opportunities

• Identify effective use of core channels (owned and earned) to communicate key messages through media-specific content

• Amplify paid media relationships to gain incremental coverage and endorsement via long-form articles, features, video storytelling

• Plan implementation of content roll-out across internal and external channels

• Define a strategic vision for all communications and public relations plans

• Develop seasonal and annual strategic plans that align with business objectives

• Write compelling executive bios tied to core values and leadership style along with supporting assets (photography, video)

• Craft a plan for target profiles in top-tier media outlets across channels (digital, broadcast, print, podcasts, new media)

• Secure long-form profiles in media along with expert commentary in relevant target publications

• Establish C-level executives as thought leaders through global engagement opportunities such as media profiles, summits, charity alignment, events

• Develop strategic engagement plan with media, business leaders, public organizations, influencers, stylists, and people of influence to expand network

• Build important relationships through an active calendar of regular engagement with key targets

• Develop, pitch and secure feature stories with top-tier media outlets

• Serve as a key point of contact with senior level editors and media outlets

• Build a community of important media, reporters, people of influence to engage with a regular cadence of communication and news

• Identify milestone engagement points on calendar for brand image events throughout the year

• Develop core components and format for successful brand experience and engagement at events

• Build recommended organizational structure to support business needs of in-house teams

• Craft job descriptions and identify talent

• Support business in identifying broader agency support needs (eg, events, PR sample management, social media)

• Develop a standardized request for proposal (RFP) to engage potential partners

• Identify best-in-class agencies and vet capabilities against needs

• Establish key measurement criteria to assess effectiveness of communications strategy

• Identity and set up tools for ongoing measurement

• Develop media reporting documents and cadence for reporting