Job Title: PR Lead
Location: New York, NY (in person Mon – Thu; Friday work from home)
Company: Taylor / Burke Communications
Type: Freelance or Contract

About Taylor / Burke Communications

Taylor / Burke Communications is a founder-led, global boutique firm that provides bespoke strategic solutions for brands in communications, branding, PR, CEO positioning, media, content creation, and social media. Founded by industry veterans and insiders Robert Burke and Andrew Taylor, our firm offers a unique combination of business strategy and communications expertise. With direct access to decades of luxury and retail experience, Taylor / Burke Communications develops personalized and custom plans that effectively build a brand’s positioning, story, and legacy. Our team is focused on delivering metrics-based results, ensuring our clients' brands not only resonate but also thrive in their respective industries.

Job Description

As a PR Lead at Taylor / Burke Communications, you will play a crucial role in serving as the client lead, overseeing, managing and executing strategic communication plans for our diverse portfolio of clients. This position is ideal for a dynamic and results-driven professional who thrives in a fast-paced environment and is passionate about delivering exceptional results.

Key Responsibilities

●      Serve as client lead (approximately 4 – 5 clients) to develop, lead, and manage multifaceted communication strategies (seasonal and annual) across a variety of clients and industries

●      As client lead, build and maintain strong relationships with clients, understanding their needs and ensuring their objectives are met by managing day-to-day responsibilities

●      Lead the development and execution of PR campaigns that enhance brand visibility and media presence

●      Identify, pitch and secure feature stories, editorial opportunities ranging from traditional product placements to executive profiles to new media opportunities

●      Manage press interviews, client meetings, press previews and events.

●      Monitor industry trends and competitor activities to identify ideas as well as challenges

●      Prepare and present comprehensive performance reports, offering insights and strategic recommendations for future campaigns

●      Adept at media relations, knowing how to identify media targets pitch and secure stories

●      Experience with asset management, including content creation and multi-media press kits

●      Experience on new business and proposal development is a plus. Will be asked to contribute to new business strategy develop and presentations on a case-by-case basis.

Requirements

●      Excellent written and oral communication skills

●      Bachelor’s degree in Communications, Marketing, or a related field, or equivalent experience

●      A minimum of 8 -10 years of experience in a PR or communications role, preferably within an agency setting

●      Demonstrated ability to develop and execute successful PR strategies

●      Strong network of media contacts and a proven track record of securing editorial coverage

●      Excellent communication, negotiation, and presentation skills

●      Ability to manage multiple projects simultaneously and work under tight deadlines

●      Proficient as serving as a mentor and leader to team members

●      Strong problem-solving skills and the ability to work effectively in a team-oriented environment

At Taylor / Burke Communications, you will have the opportunity to work with a talented team of professionals dedicated to crafting impactful brand stories. We are committed to fostering a creative and supportive work environment where you can grow your career and make a significant impact in the world of luxury and retail communications.